Promote yourself, your website, services, and products with
fine-crafted press releases. Free publicity drives traffic
to your website and increases page rank. If you make your
press release interesting, you may even get the attention
of a major newspaper or radio show producer.
A press release, not an advertisement or article, reads
like a newspaper story written in journalistic style.
Choose an interesting angle. Connect to a newsworthy
event, current event, or popular social issue.
Effective Press Release Outline
1. Headline Captures Attention (Title Case, not CAPS)
Spend time creating your headline. You must make an
instant impression with your keywords and benefit to your
audience. Unlike article writing, don't write to "you,"
write to journalists in third person, not directly to your
target market.
2. Brief description to target market. Make it NEWSWORTHY
and tell reader WHY (benefit) to read on.
3. Body: Interesting Details
* Include the five journalistic contents: who, what,
where, when, why, how.
* Write short, concise, sentences and paragraphs. Focus on
what makes you different from everyone else.
* Avoid adjectives, passive verbs (is, are), vague
pronouns (it, she, he, they), redundancy, fluff,
embellishments, exaggerations, jargon, your industry
lingo, hype, "too good to
be true" statements, and excessive use of exclamation
points!!! If your true story sounds unbelievable, tone it
down a bit for credibility.
* Proofread. Proofread again. If you don't have a PhD in
grammar, hire an editor.
Tell a story that shows how you helped someone with a
problem. Reinforce your service or product's benefits to
the reader. Give examples and testimonials or
endorsements. Ask for permission before you use another
person's words or write about them.
4. End with a short description about your company,
products, or service and a short history. End with a
strong call to action. Tell the reader to visit your
website for a free report or ebook. Bragging about your
qualifications won't persuade the reader to click. Create
an enticement with a powerful benefit to your target
market.
5. Add your contact information. Protect yourself from
spam; don't provide your email address.
Press releases provide a low-cost method to multiply your
visibility, add credibility to your business, and give
your online presence a dramatic boost through greater
exposure.
Copyright 2006 Jeanette J. Fisher
Free Publicity from Press Releases
Jeanette Fisher's interior design and real estate books available
from Amazon and
http://www.jeanettefisher.com
Get Speaking Engagements in your area!
P. S. I couldn't get Helen Fisher's book off my page. I
wonder if anyone will even see this. I wanted to try this
format. It takes forever for Amazon to upload my book
covers! I loaded this page with my name, Jeanette Fisher,
for Google because it has original content. It's an
experiment to see if this web page will appear on a search
for "Jeanette Fisher" on Google.
P. S. Too many listings on Google for "Jeanette Fisher"
for me to look at. Even more for "Jeanette Joy Fisher," my
article pen name!
Millionaire
Market "Where Money Counts!"